Being an entrepreneur his whole life, Peter has experienced that world changing innovations almost always start entrepreneurial level. Cashflow is often a challenge, which was the reason he founded the Future Food Funds.
He is passionate about people, planet and profit: built a sustainable business model, but always think of the consequences of your business on people and planet.
Heleen Dura-van Oord
Heleen’s view is that ambitious food tech entrepreneurs who solve (big!) problems have the power to make all the difference. We love sharing everything we have learned so far including our own entrepreneurial struggles! Heleen loves food (but is a terrible cook) , loves sports and arts.
Founding & Managing Partner
According to Jeroen, a liveable planet can become reality if we change the way we farm and eat. Yet these are also the biggest challenges. That’s why he respects and loves working with entrepreneurs who take up the gauntlet and make innovations in food&agri the core of their startups.
Jeroen is a grandson of farmers, grew up amidst the greenhouses, and spent a large part of his career at food&agri focused Rabobank. He is also an avid home chef.
Jaap believes the transition towards more sustainable food & agriculture systems will be achieved to a large extend through scaling up of innovations. He is therefore excited to support some of the most promising early-stage companies that are part of this change. For this, he aims to use his broad experience working across consulting, start-ups, foundations and corporates. Outside of work he enjoys outdoor activities such as kitesurfing, running or hiking, at least when not supporting his two young daughters in their growth journey!
The coming years, major transformation must and will happen in the food & agri sector.
By investing in mission driven startups, Silla believes that the momentum will be accelerated and that change will come, preferably sooner than later.
With her B2C marketing/strategy background, she is able to contribute to the growth of the startups.
After work hours Silla can be found taking care of the plants and flowers she organised for her entire neighbourhood, on the schoolyard with her three children
or playing (pretty mediocre) tennis and padel.