Water management technology company Sensoterra raises €1.0M to accelerate growth and expand product offering

Globally, 70% of available fresh water is used in agriculture and
40% of that is wasted due to over irrigation and pollution. At the
same time, cities need to create and maintain more urban green to
cope with the effects of climate change.

Utrecht, the Netherlands, August 16th, 2022 – Dutch water technology
company Sensoterra announces a successful funding round with Future
Food Fund, and the Regional Development Agency (ROM) Utrecht
Region, specifically supporting the expansion of their water management
smart soil sensors for agriculture and horticulture, smart city management,
and water governance.

Globally, 70% of available fresh water is used in agriculture and 40% of
that is wasted due to over irrigation and pollution. Higher prices for water,
fuel and fertilizers combined with worsening droughts and increasing
demand for food, means water resources must be used more
efficiently. At the same time, cities need to create and maintain more
urban green, and good water governance is crucial to mitigate the effects
of climate change.

Sensoterra enables its end-customers, farmers, advisors and (smart) cities,
to save water, fuel and inputs, while at the same time realize higher crop
yields and better-quality green.
To facilitate this, Sensoterra offers IoT based soil moisture measurements
systems, based on its unique sensors. Customers are active in agriculture
and horticulture, smart city management, and water governance. Today
they manage over 12,000 active sensors in the ground globally, and this
number is rapidly growing.

Sensoterra CCO & Co-CEO René Voogt: “When Sensoterra was
established in 2015, it was developing one of the first IoT based soil
moisture sensors on the market. Over the years, the sensors have been
refined to ensure that they provide a rare combination of low cost, ease of
installation, high accuracy, and no required maintenance.”

CTO & Co-CEO at Sensoterra, Ellery Rijkaart: “With the funding, we will
be able to focus our efforts on scaling up sales efforts and product
development activities to build even better solutions, saving more water
and realizing higher yields.”

The company was acquired in 2021 by the current management team.

Managing Partner Jeroen Kimmels of Future Food Fund: “We have been
following Sensoterra for years. With the entrance of the new managers and
owners, the further development of the soil measurement systems and
growing customer base, we feel now is the time to invest and accelerate
growth.”

Jeffrey Williams, Sr. Investment Manager at the ROM Utrecht Region: “We
are happy to support Sensoterra, a company that fits well within the Earth
Valley cluster of the Utrecht region, in its mission to tackle the problem of
water overuse, a main contributor to water scarcity.”